Welcome to WORTH

Incorporated in 2018, WORTH Association is proud to be the only society in British Columbia dedicated to advancing women in the recreation, tourism, and hospitality industries.

We are a passionate volunteer driven non-profit organization dedicated to educating, elevating, and engaging women across our industry to collectively move the dial. Our vision is to develop a community of confident, connected women who accelerate their leadership ambitions in the face of adversity. We can form the future of our industry together.

Become a WORTH member for free!

We’re for you if…

  • You want to stay in the know on the latest news and resources written by industry insiders.

  • You are searching for meaningful connections with like-minded professionals in the recreation, tourism, and hospitality industry.

  • You are connected to recreation, tourism, and hospitality industry either as a student new to the industry, someone looking to transition into a new industry space, or even as a working professional in a senior management role.

  • You value contributing to relationships and community in a space that is inclusive for all. We welcome trans, cisgender, queer and non-binary people in our community. We also welcome men who support our mission to educate, elevate, empower and advocate for equity.

We believe that…

Being part of our community means being connected to something bigger than yourself – you are part of the growing contribution of women leaders who pave the way for others.

Joining our community means:

  • First access to events

  • Exclusive mentorship and networking opportunities

  • Career guidance and tools

  • Monthly email resources

Get to know WORTH

  • Our DEI Commitment

    We drive positive change by advocating equity, diversity, and inclusion in all aspects of our work. We recognize the unique challenges faced by self-identifying women and individuals across the gender spectrum and are acutely aware of how intersectionality compounds systemic barriers. Our commitment to promoting more equitable industries revolves around nurturing a strong community of belonging.

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  • Resources

    We consistently update our members with online resources. We challenge The Gender Pay Gap, Discrimination, Work/Life Balance Challenges, Lack of Advancement Opportunities, Retention Challenges, Sexual Harassment, and The COVID-19 Shecession. These topics only scratch the surface in examining the complex landscape for women in recreation, tourism, and hospitality.

    Find Resources

  • Year Round Events

    We provide networking and educational events, skills training, mentorship programs, and leadership resources to keep women focused on their career ambitions. Above all, we foster a sense of community that many are searching for.

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