Shelley McArthur Everett
Founder and President, SMC Communications
Passionate, driven and results-oriented, Shelley brings 20 years of experience and and an earned reputation as one of Western Canada's leading hospitality public relations professionals. Her proven marketing communications strategies have boosted revenues and driven millions of dollars worth of true-to-brand editorial exposure that connect her clients to a wider audience both in British Columbia and beyond.
At SMC, Shelley works in partnership with a roster of noteworthy clients that represent a virtual who’s who of Vancouver’s vibrant culinary scene. Before establishing SMC in 2013, Shelley served a six-year tenure as Communications Director for the Toptable Group (Whistler’s Araxi and Vancouver’s Blue Water Cafe, CinCin, West and Thierry) and five years prior to that with the Rick Hansen Foundation.
Shelley’s experience in the not-for-profit sphere gave her the background that helped her launch Breaking Bread, a groundbreaking non-profit initiative that provided support for independent restaurants across Canada in the wake of the COVID-19 pandemic. Throughout 2020, she also sat on the COVID-19 Metro Vancouver Tourism & Hospitality Recovery Task Force and two of its subcommittees: Communications and Supply-side Recovery.
Shelley holds a Bachelor of Arts degree in communications from Royal Roads University, a Public Relations diploma from Kwantlen Polytechnic University, and Level II accreditation from the International Sommelier Guild.