Heidi Murphy

 Chef, Restaurateur, and Hospitality Consultant

Heidi Murphy is a dynamic force in the hospitality industry, blending culinary creativity with strategic vision. As the co-founder of Tribe Called Zest Hospitality LTD, she has built a portfolio of successful restaurants on British Columbia's Sunshine Coast, including the acclaimed Osprey at John Henry's and the beloved Shameful Tiki Room, known for its exceptional cocktail experiences. 

With a focus on community and sustainability, Heidi’s ventures highlight inventive menus, locally sourced ingredients, and an inclusive culture. Her leadership extends to mentorship and consulting, as a partner in the Coastal Chef Collective, where she supports businesses.

Heidi’s approach to hospitality is driven by a passion for storytelling—whether it’s through a well-crafted dish, a curated space, or initiatives that give back to the community. A champion for women in leadership, Heidi’s businesses are woman-owned and committed to fostering diversity and empowerment in the workplace. 

As a panelist at WORTH, Heidi brings years of expertise in restaurant development, menu engineering, and team leadership, sharing insights on how to thrive in an ever-changing industry while staying true to your values.